COFFEE SHOPS : WILL THEY REPLACE BISTROS ? | M6 | 66 minutes

Since the start of 2024, 1 in 3 French people have visited a coffee shop. This market is now worth almost half a billion euros, and has been growing steadily since the beginning of the decade. Behind the American behemoth Starbucks and the French Columbus Café, dozens of newcomers are embarking on this adventure…

At a time when the number of traditional bistros in France is dwindling, coffee shops are filling a void by offering a drinking experience more in tune with today’s expectations. Based on the model of Anglo-Saxon and Asian coffee shops, clever entrepreneurs and enthusiasts who focus on the originality of their products want a piece of the action…