Cut-price beauty | France 2 | Envoyé Spécial

Mascara at 4 Euros, lip gloss at 2 Euros and nail varnish at 1 Euro! Over recent years, these beauty products at knockdown prices¾on average five times cheaper than high-end equivalents¾are shattering all market rules. In France, the cradle of top range cosmetics, new low-cost shops originating from southern Europe are enjoying unprecedented success. They really are thumbing their noses at the luxury industry. Is France trailing behind? If we eat discount, why not smear ourselves with cosmetics at cutthroat prices? How are these brands able to offer such low prices? We take you behind the scenes and reveal the secrets of the way these products are made. What are these new cosmetics worth? What sort of consumer do they target? Are they as effective as the big name brands? Can they damage your health? We tested and analyzed them in our labs.