PURCHASING POWER: THE FRENCH IN SEARCH OF SMART IDEAS | M6 | 66 minutes

The numbers spinning at the checkout send a shiver. In any case, they are numbers that we no longer regard in the same way as we wait for the total to drop. It has never deserved its nickname more: the damage. Not a single product in your shopping cart escapes.

So what do you? How can you soften the blow of this hike, the biggest in 40 years…

Last Friday, we spent 24 hours following supermarket teams as they launched a war of special offers. Each with its own weapons: From food to fuel, to second-hand clothing. When shopping means you have to take up battle stations, some families have become experts and they share their tips.

Faced with the price rises, how are the French putting up resistance?