MADE IN FRANCE SHOW | M6 | 66 minutes

It’s THE most eagerly awaited trade show of the year. From November 8 to 11, the latest edition of the “MIF Expo” will be held at Paris Porte de Versailles. As in previous years, some 100,000 visitors, whether enthusiasts or the simply curious, will come from the four corners of France to discover the latest “Made in France” products, and to get their wallets warmed up! Fashion, decoration, gastronomy, innovation, high-tech, textiles… there’s something for every taste and every budget! Especially in times of inflation, the 1,000 exhibitors expected this year will have to redouble their efforts and inventiveness to convince visitors to put their hand in their pocket! In addition to finding new customers, some exhibitors have capital challenges at stake: paying off their stand, which represents a major investment, introducing the general public to their new products, or even launching their own brand! At each edition, entrepreneurs come up with ever more unusual and innovative ideas, products or objects… Some are a big hit, others not so much… Who will be the big surprise at this year’s event?