MADE IN FRANCE : THE FRENCH ARE PROUD ! | M6 | 66 minutes

It’s THE most eagerly awaited trade show of the year. From November 9 to 12, the latest edition of the “MIF Expo” will be held at Paris Porte de Versailles. As in previous years, some 100,000 visitors, whether enthusiasts or the simply curious, will come from the four corners of France to discover the latest “Made in France” products, and to get their wallets warmed up! Fashion, decoration, gastronomy, innovation, high-tech, textiles… there’s something for every taste and every budget !

Especially in times of inflation, the 1,000 exhibitors expected this year will have to redouble their efforts and inventiveness to convince visitors to put their hand in their pocket! In addition to finding new customers, some exhibitors have particularly high stakes: to pay off their stand, which represents a substantial investment, to showcase their new products to the general public, or to receive one of the famous “Grands Prix” awarded by the show. The organizers of MIF Expo are planning to recreate the famous “factory of the future”, which was a big hit at the previous event. But this year, it will be twice as big, and not just limited to textiles…

Electric scooters, portable dishwashers and “Made In France” umbrellas will come to life, factory-style, before visitors’ very eyes… Who will be the new star of the show? Competition is fierce. The entrepreneurs all come with ideas, products or objects that they hope will be unusual and innovative…