SUPERMARKET CATERERS | M6 | 66 minutes

Savoury pies, sushi, pasta, lasagne, bouchées à la reine… in just a few years, the delicatessen department has become the golden goose of supermarkets. It’s a booming sector, with sales up by a staggering 4% in 1 year.

To help us understand the recipe for success, catering chefs, start-up and supermarket managers, cooks and sales staff agreed to share their secrets with us about the “home-made” dishes that the French love so much… How do supermarkets manage to keep prices down and make these dishes accessible to all? Where do the products come from? Are they really fresh and made on the premises? And what stratagems do retailers use to lure you into their aisles and make you want to buy more and more?  Investigate the phenomenon of supermarket catering!