The marketing of the child king | France 2 | Argent Public

They represent just seven percent of the population but their economic importance makes them a more and more pampered commercial target: they are the children from zero to five years old.By the age of four, a child would have cost his family an average of 21 €. The professionals are leaving nothing to chance in their knowledgeable targeting of this new clientele and in developing products and services more and more sophisticated and adapted to that age group.For the clothing and toy industry, the media, the early educative domain and even the school, the child and his mother have become a target for the specialized marketing agencies.